Spring/Summer 2026

JOAN x Josip Grabovac | BLANC

Pretty Woman. Dirty Dancing. The Bodyguard. Three movies. Three women. Three different stories. One common message - timeless elegance that never goes out of style. Movie heroines were the inspiration for the BLANC for JOAN collection. Not because of the clothes they wore, but because of the feelings they represented: femininity, dignity, self-confidence and quiet strength that does not seek attention, but always leaves a mark. BLANC celebrates pure, authentic and timeless femininity. The color white was not chosen by chance. She carries elegance, peace, refinement and inner beauty, while two black dresses bring strength, character and determination. Because tenderness and strength are not opposites, but together they form a whole. Through BLANC, JOAN recalls a time when beauty and timeless sexiness came from attitude, look, movement and personality. A time when it was not necessary to reveal more to make a stronger impression. Because the greatest attraction has never been in what is shown, but in elegance and what is left to the imagination. Fashion passes. Elegance remains.